Jon Chambers


Seduction

Digital video, 1 minute

2013

Dimensions variable

Through the interface of commercialism, we form our initial relationships with technological objects. Commercials for these objects, which can cost millions, often communicate an image of sex, envy, and desire, only to become obsolete within weeks. For this piece I took a found Motorola RAZR TV commercial and reconstructed the video into a perfectly symmetrical and psychedelic image. This edited symmetry makes the commercial more aesthetically seductive, while dissecting the historical memory of the object's marketed cultural status.